LA RUSTICHELLA . THE WORLD OF SERGIO
The world of Sergio
Truffle culture
In 1948, Sergio Brugnoli, founder of La Rustichella, was born in Norcia (Umbria), one of the most symbolic places for truffle gathering.
His charismatic and authentic personality, his professional skills characterised by a combination of creativity and seriousness, and his love for different cultures, immediately form the basis of an entrepreneurial spirit with a revolutionary vision that, over the years, will enable him to earn the nickname 'showman with a big heart'.
His approach to life made up of passion, respect for the land and loyalty to tradition, materialised in a dream: to create the best trufflepaté in the world.
In this life and work project, Sergio is joined by Maria Marsili, whom he married in 1976.
First experiments
Choosing truffles
Before setting up La Rustichella, Sergio and Maria took their first steps into the business world, working with products different from those that would later characterise their company. The turning point came with their first trips abroad, in particular with a significant experience in America, where the couple discovered the interest and curiosity of foreigners for authentic Italian products. It is in this context that the name "La Rustichella" matures, evocative of a simple, genuine reality, and deeply tied to the land, just like the vegetables in oil that initially characterised their production.
La Rustichella
Birth of a dream
The Brugnoli couple, driven by the desire to create something completely their own and a passion for 'Made in Italy', founded La Rustichella. An adventure that began with the desire to bring a higher level of quality abroad, not only in terms of the product but also of the service related to the marketing of truffles, an ingredient that has always been present in their lives and family traditions. The company was born from the desire to go beyond the limits, to explore new horizons beyond their families of origin, while maintaining a strong bond with the land and their roots.
Between tradition and innovation
Solid foundations for the company's future
Starting with few means but full of ideas, Sergio began his journey into the world of truffles, quickly expanding the company beyond national borders. His dedication to this product is evident in every aspect of the business, from the sale of fresh truffles to the production of creams. Each product reflects a commitment to quality, tradition and innovation, through the exclusive use of natural ingredients and processes that preserve authenticity.
La Rustichella represents a unique combination of tradition and innovation in the culinary industry. Sergio has turned his dream into a business reality, creating a link between Italian culinary roots and the demands of global markets.
The international market: the American dream
Sergio Brugnoli, a global ambassador for truffles
Sergio Brugnoli embodies the essence of a cosmopolitan Italian. His deep respect for different cultures and his passion for combining local gastronomy and truffle tradition make him a pioneer of internationalisation. Respecting the various cuisines of the world, he leaves chefs and buyers free to express their creativity in the use of truffles, thus creating a true synergy between the nobility of the product and cultural richness. His innovative approach helps to spread a 'global truffle culture', highlighting the importance of collaboration between producers, innovators, chefs and international customers. His passion and dedication drive him to create innovative ways of using truffles around the world, turning his company, Rustichella Truffles, into a global icon of culinary excellence.Expansion into new markets then began in 2010 in the USA.
Gastronomic fusion: when truffles meet the world
Rustichella Truffles' expansion in Singapore
Through the resourcefulness of Sergio Brugnoli, Rustichella Truffles expands the truffle market even to Singapore in 2017, where an unprecedented gastronomic renaissance is taking place. Here, the encounter between the Italian truffle tradition and the vibrant local culinary scene creates an extraordinary gourmet fusion. Chefs and restaurateurs, fascinated by the delicacies of the truffle, integrate this ingredient into their culinary creations, skilfully blending Mediterranean influences with Asian traditions. Thanks to Brugnoli's vision, the truffle became a symbol of sophistication and taste, conquering the palates of gastronomy enthusiasts everywhere. This fusion of gastronomic cultures not only enriches Singapore's culinary landscape, but also testifies to the unifying and universal power of the truffle, capable of building bridges between worlds seemingly distant, but united by a passion for good food.
Truffle excellence lands in the UK
The Italian truffle beyond national borders
Through the resourcefulness of Sergio Brugnoli, Rustichella Truffles extends its market into the UK in 2021, taking the renowned Italian truffle tradition beyond national borders. Here, in the cosmopolitan atmosphere of British cities, there is a warm welcome for this delicacy. Chefs and culinary enthusiasts, attracted by the sophistication of the truffle, integrate it into their recipes, creating an irresistible marriage between Italy's rich culinary heritage and the vibrant British food scene. Thanks to Brugnoli's vision, the truffle established itself as a symbol of elegance and taste, winning over the palates of gastronomic connoisseurs throughout the UK. This spread of the truffle not only enriches British culinary culture, but also demonstrates the unifying power of this delicacy, capable of forging links between different culinary traditions, but united by a passion for gastronomic excellence.
The expansion of Rustichella Truffles in Brazil
A warm welcome for truffles in Brazilian cuisine
Rustichella Truffles expands to Brazil in 2022, bringing the renowned Italian truffle tradition to the heart of South America. In a country renowned for its vibrant and diverse culinary culture, the truffle finds new fertile ground to express its exclusivity. Brazilian chefs and consumers are enthusiastically embracing this delicacy, incorporating it into their culinary creations and masterfully combining Mediterranean influences with Brazil's vibrant gastronomic tradition. Thanks to Brugnoli's vision, the truffle became a symbol of refinement and taste, winning over the palates of food lovers throughout Brazil. This spread of the truffle not only enriches Brazilian culinary culture, but also demonstrates the unifying power of this delicacy, capable of creating links between different gastronomic traditions, but united by a passion for culinary excellence.
The passing of the baton
La Rustichella today
Sergio Brugnoli, with his charisma and ability to share his passion for truffles, became the fulcrum of La Rustichella. His straightforward manner, ability to create true connections and vision of a company that represents first and foremost a family, have contributed to making the brand internationally known and respected.
The next generation, heirs to the same passion and dedication as the founders, continues La Rustichella's journey. The strong link with the past is combined with the desire to explore new paths and further develop the company, always respecting the original principles. The aim is to perpetuate the connection with the land and the truffle culture, facing the challenges of a global market with innovation and strategy.
