THE RUSTICHELLA
SERGIO'S WORLD
A story of passion, culture and excellence
Truffles: a family art
The story of La Rustichella began in 1986, but its roots lie much further back, in the love of truffles and Umbrian tradition shared by Sergio Brugnoli , originally from Norcia, and his wife Maria Marsili . After years of experience in the industry, they decided to transform their small family workshop into a global company, opening their first facility in San Cesareo, near Rome.
It was during their first trips abroad—especially to America—that Sergio and Maria realized the fascination of Italian truffles: an amazement that ignited in them the desire to bring this excellence abroad.
With absolute dedication, uncompromising quality, and the use of only natural ingredients, La Rustichella has earned an international reputation over the years. This commitment lives on today, even through their three children , who have grown up with the same passion and are an active part of a legacy that continues to evolve.
The symbol of this story is the famous Black Truffle Pâté from the Must Have line: a worldwide bestseller which, after many years, remains the most loved and sought-after product, a pure expression of the excellence that Sergio and Maria began to build over forty years ago.
1948 - Sergio's World
The culture of truffles
In 1948, Sergio Brugnoli, founder of La Rustichella, was born in Norcia (Umbria), one of the most iconic places for truffle hunting. His charismatic and authentic personality, his professional ability, marked by a combination of creativity and dedication, and his love of diverse cultures, immediately formed the basis of an entrepreneurial spirit with a revolutionary vision that, over the years, would earn him the nickname "the showman with a big heart."
His approach to life, based on passion, respect for the land, and loyalty to tradition, has materialized in a dream: to create the best truffle pâté in the world. In this life and work project, Sergio is supported by Maria Marsili, whom he married in 1976.
1980 - Experiments
The choice of truffle
Before launching La Rustichella, Sergio and Maria began taking their first steps in the entrepreneurial world, working with products different from those that would later define their company. The turning point came with their first trips abroad, particularly with significant experience in America, where the couple discovered foreigners' interest and curiosity for authentic Italian products. It was in this context that the name "La Rustichella" developed, evoking a simple, genuine business deeply rooted in the land, just like the vegetables in oil that initially characterized their production.
1986 - The Rustichella
Birth of a dream
Driven by the desire to create something entirely their own and a passion for "Made in Italy," the Brugnolis founded La Rustichella. Their adventure began with the desire to bring a superior level of quality abroad, not only in terms of product but also in terms of service related to the marketing of truffles, an ingredient that has always been present in their lives and family traditions. The company was born from the desire to push boundaries, to explore new horizons beyond their families' homeland, while maintaining a strong connection to the land and their roots.
2008 - Between tradition and innovation
Solid foundations for the company's future
Starting with limited resources but a wealth of ideas, Sergio began his journey into the world of truffles, rapidly expanding the company beyond national borders. His dedication to this product is evident in every aspect of the business, from the sale of fresh truffles to the production of creams. Each product reflects a commitment to quality, tradition, and innovation, through the exclusive use of natural ingredients and processes that preserve their authenticity. La Rustichella represents a unique combination of tradition and innovation in the culinary industry. Sergio has transformed his dream into a business reality, forging a link between Italy's culinary roots and the needs of global markets.
2010 (USA) - The International Market: The American Dream
Sergio Brugnoli, a global truffle ambassador
Sergio Brugnoli embodies the essence of a cosmopolitan Italian. His profound respect for diverse cultures and his passion for the intersection of local gastronomy and truffle tradition make him a pioneer of internationalization. Respecting the world's diverse cuisines, he gives chefs and buyers the freedom to express their creativity in their use of truffles, thus creating a true synergy between the product's nobility and cultural richness. His innovative approach contributes to the spread of a "global truffle culture," highlighting the importance of collaboration between producers, innovators, chefs, and international customers. His passion and dedication drive him to create innovative ways to use truffles around the world, transforming his company, Rustichella Truffles, into a global icon of culinary excellence. Expansion into new markets began in the USA in 2010.
2017 (Singapore) - Gastronomic Fusion: When Truffles Meet the World
Rustichella Truffles Expansion to Singapore
Thanks to Sergio Brugnoli's initiative, Rustichella Truffles arrived in Singapore in 2017, right at the height of its gastronomic renaissance. Here, Italian truffles meet a vibrant and inventive culinary scene, creating a unique fusion of Mediterranean flavors and Asian traditions.
Chefs and restaurateurs are immediately fascinated: truffle becomes a prestigious ingredient, capable of elevating every dish and conquering the most demanding audiences.
Brugnoli's vision thus transforms the truffle into a symbol of taste and refinement , recognized and appreciated throughout the city. This meeting of cultures demonstrates a simple truth: the truffle has universal power. It can unite different worlds, speak to every palate, and leave a mark wherever it lands.
2021 (UK) - Truffle excellence arrives in the United Kingdom
Italian truffles beyond national borders
In 2021, thanks to Sergio Brugnoli's vision, Rustichella Truffles brought Italian truffles to the United Kingdom. In British cities, chefs and enthusiasts immediately embraced this delicacy, incorporating it into their recipes and creating a natural blend of Italian tradition and British creativity.
In a short time, the truffle became a symbol of elegance and taste , conquering the most demanding palates and enriching the country's gastronomic scene.
2022 (Brazil) - The expansion of Rustichella Truffles in Brazil
A warm welcome for truffles in Brazilian cuisine
Rustichella Truffles is expanding to Brazil in 2022, bringing the renowned Italian truffle tradition to the heart of South America. In a country renowned for its vibrant and diverse culinary culture, truffles are finding fertile new ground to express their exclusivity. Brazilian chefs and consumers are enthusiastically embracing this delicacy, incorporating it into their culinary creations and masterfully combining Mediterranean influences with Brazil's vibrant gastronomic tradition. Thanks to Brugnoli's vision, truffles are becoming a symbol of refinement and flavor, captivating the palates of food lovers across Brazil. This expansion of truffles not only enriches Brazilian culinary culture but also demonstrates the unifying power of this delicacy, capable of creating connections between diverse gastronomic traditions united by a passion for culinary excellence.
2024 - The passing of the baton
La Rustichella today
Sergio Brugnoli, with his charisma and ability to share his passion for truffles, became the cornerstone of La Rustichella. His direct approach, ability to create genuine connections, and his vision of a company that represents, first and foremost, a family, have helped make the brand internationally renowned and respected.
The next generation, heir to the founders' same passion and dedication, continues La Rustichella's legacy. A strong connection to the past combines with a desire to explore new paths and further develop the company, always respecting its original principles. The goal is to perpetuate the connection with the land and the culture of truffles, addressing the challenges of a global market with innovation and strategy.
